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Label feature: Private White VC


Ok, stick with us on this. First, there's Cooper & Stollbrand, a British clothing manufacturer based in Salford. The company specialises in making high-end clothing using traditional methods, making gear for the likes of Paul Smith and Aquascutum in its factory in the north west of England.  Yes, hand-crafted, 'Made in England' clothing is still being made - and it's on the rise.

The company has tripled its workload over the last three years as demand for quality grows. In fact, the demand has led to the company setting up its own label for some of its archive classics - Private White VC.


The first collection is based on the wardrobe of current owner James' great grandfather Jack White, who won a Victoria Cross for bravery in the first world war. Hence the name. After those war heroics, he returned to civilian life and the rag trade, eventually taking on the company.

The first items are traditional British gent's wear, the likes of the rain coat, the pea coat and the great coat, as well as a flight jacket, blazers, knits and shirting - all handmade, all with that Made in England logo and all built to last, rather than to see you through the next couple of months. Which means we're talking prices akin to higher-end brands rather than cheap high street.

Pictured at the top of the page is the DB Trench, which is made of Lancashire wool, with a Yorkshire cotton beige lining, hand-made button holes and cuffs plus finishing with nappa leather. Two colours, £360 is the price.

Also on the page is the Columbo fly fronted mac, which has been in production for almost a century. The outer fabric is a 100 per cent British cotton gabardine from Keighley in Yorkshire, with a brushed cotton dark beige lining sourced from Lancashire, finished with a raglan sleeve. £195 is the price in two colours.

See the rest of the range on the website.

Private White VC website

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Glenn kitson

This stuff is rubbish. Cynical and boring. It may of helped if Cooper Stollbrand (the actual company behind the label) had been a bit nicer to their smaller independent clients over the years. Instead they are known for their lack of integrity within the industry.

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